The Effect of City Brand Anthropomorphism on Brand Evaluation: The Moderating Effect of Power Distance

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Keywords	City brand anthropomorphism, Brand evaluation, Power distance
Thesis Advisor	Govers, Robert, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/68789
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lu, Limeng. (2023, July 20). The Effect of City Brand Anthropomorphism on Brand Evaluation: The Moderating Effect of Power Distance. Marketing Management. Retrieved from http://hdl.handle.net/2105/68789

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