Nouveau Luxe: to what extent can Metaverse events (vs physical events) be used to positively increase willingness to buy from luxury brands?

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Keywords	metaverse, luxury fashion, brand experience, brand love, brand equity
Thesis Advisor	Al-dhabyani, Yaser, Cadario, Romain
Persistent URL	hdl.handle.net/2105/68790
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Silvius, Jodie. (2023, July 11). Nouveau Luxe: to what extent can Metaverse events (vs physical events) be used to positively increase willingness to buy from luxury brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68790

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