The Appeal of Attending Cultural Events Within The Metaverse: Exploring Perceived Value And The Mediating Role of Attitudes On Purchase Intentions

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Keywords	Metaverse, hedonic, utilitarian, purchase intentions, attitudes
Thesis Advisor	Al-dhabyani, Yaser, Cadario, Romain
Persistent URL	hdl.handle.net/2105/68791
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zafar, Adeel. (2023, July 11). The Appeal of Attending Cultural Events Within The Metaverse: Exploring Perceived Value And The Mediating Role of Attitudes On Purchase Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/68791

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