The Appeal of Attending Cultural Events Within The Metaverse: Exploring Perceived Value And The Mediating Role of Attitudes On Purchase Intentions

Additional Metadata
Keywords	Metaverse, hedonic, utilitarian, purchase intentions, attitudes
Thesis Advisor	Al-dhabyani, Yaser, Cadario, Romain
Persistent URL	hdl.handle.net/2105/68791
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zafar, Adeel. (2023). The Appeal of Attending Cultural Events Within The Metaverse: Exploring Perceived Value And The Mediating Role of Attitudes On Purchase Intentions. In Marketing Management.http://hdl.handle.net/2105/68791

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