A deeper look at the role of fear: Can negative message framing affect consumer consumption of protein supplements?

Additional Metadata
Keywords	Message framing, fear, protein supplements, consumer behaviour
Thesis Advisor	van Overveld, Mark, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/68795
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dalsgaard, Jens. (2023, July 20). A deeper look at the role of fear: Can negative message framing affect consumer consumption of protein supplements?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68795

Publication