A deeper look at the role of fear: Can negative message framing affect consumer consumption of protein supplements?

Additional Metadata
Keywords	Message framing, fear, protein supplements, consumer behaviour
Thesis Advisor	van Overveld, Mark, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/68795
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dalsgaard, Jens. (2023). A deeper look at the role of fear: Can negative message framing affect consumer consumption of protein supplements?. In Marketing Management.http://hdl.handle.net/2105/68795

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