2023-07-11
The Effect of Emotions on Online Impulse Buying. The Moderating Role of Emotional Intelligence and the Mediating Role of Perceived Enjoyment
Publication
Publication
| Additional Metadata | |
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| , , , , , | |
| van Overveld, Mark, Liberali, Jordana | |
| hdl.handle.net/2105/68796 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Garcia Escalona, David Genaro. (2023). The Effect of Emotions on Online Impulse Buying. The Moderating Role of Emotional Intelligence and the Mediating Role of Perceived Enjoyment. In Marketing Management.http://hdl.handle.net/2105/68796 |
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