Can positive feelings compensate for negative reviews? - Whether emotions moderate the relationship between perceived risk (due to reviews) and purchase intention in the context of e-commerce

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Keywords	emotions, reviews, risk perception, purchase intention
Thesis Advisor	van Overveld, Mark, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/68798
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mans, Esther. (2023, July 11). Can positive feelings compensate for negative reviews? - Whether emotions moderate the relationship between perceived risk (due to reviews) and purchase intention in the context of e-commerce. Marketing Management. Retrieved from http://hdl.handle.net/2105/68798

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