, , ,
van Overveld, Mark, Cito, Maria Cristina
hdl.handle.net/2105/68798
Marketing Management
Rotterdam School of Management

Mans, Esther. (2023). Can positive feelings compensate for negative reviews? - Whether emotions moderate the relationship between perceived risk (due to reviews) and purchase intention in the context of e-commerce. In Marketing Management.http://hdl.handle.net/2105/68798