2023-07-11
Consuming to be different: Do feelings of individualism and the need to express them influence brand loyalty among consumers?
Publication
Publication
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van Overveld, Mark, Kochuyt-van Calster, Thierry | |
hdl.handle.net/2105/68802 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Uddin, Talha. (2023, July 11). Consuming to be different: Do feelings of individualism and the need to express them influence brand loyalty among consumers?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68802
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