Consuming to be different: Do feelings of individualism and the  need to express them influence brand loyalty among consumers?

Additional Metadata
Keywords	Consumer Behavior, Brand Loyalty, Consumers Need for Uniqueness
Thesis Advisor	van Overveld, Mark, Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/68802
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Uddin, Talha. (2023). Consuming to be different: Do feelings of individualism and the need to express them influence brand loyalty among consumers?. In Marketing Management.http://hdl.handle.net/2105/68802

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