Optimizing E-commerce Conversions: The role of pop-ups on e-commerce conversion rates

Additional Metadata
Keywords	Marketing, E-commerce, Pop-ups
Thesis Advisor	Ferecatu, Alina, Schanbacher, Anja
Persistent URL	hdl.handle.net/2105/68804
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nevin, Liam. (2023). Optimizing E-commerce Conversions: The role of pop-ups on e-commerce conversion rates. In Marketing Management.http://hdl.handle.net/2105/68804

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