2023-07-20
How do we get more consumers to purchase sustainable products? The effect of presenting Sustainability Cues on the Purchase Intention of sustainable products
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| Ferecatu, Alina, Schanbacher, Anja | |
| hdl.handle.net/2105/68805 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Berk, Koen. (2023, July 20). How do we get more consumers to purchase sustainable products? The effect of presenting Sustainability Cues on the Purchase Intention of sustainable products. Marketing Management. Retrieved from http://hdl.handle.net/2105/68805 |
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