2023-07-20
The Effects of Brand Familiarity, Privacy Concerns, and Purpose of Use on Consumers’ Intention to Purchase Consumer Wearables
Publication
Publication
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Martinovici, A., Waarts, Erik | |
hdl.handle.net/2105/68806 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Visser, Mandy. (2023, July 20). The Effects of Brand Familiarity, Privacy Concerns, and Purpose of Use on Consumers’ Intention to Purchase Consumer Wearables. Marketing Management. Retrieved from http://hdl.handle.net/2105/68806
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