Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag

Additional Metadata
Keywords	Product customisation freedom, Word of mouth, Power, Sense of accomplishment
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/68807
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Antonucci, Emma. (2023, July 11). Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag. Marketing Management. Retrieved from http://hdl.handle.net/2105/68807

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