Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag

Additional Metadata
Keywords	Product customisation freedom, Word of mouth, Power, Sense of accomplishment
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/68807
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Antonucci, Emma. (2023). Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag. In Marketing Management.http://hdl.handle.net/2105/68807

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