Showing them your customized love The effect of buying gifts occasion-based (vs. not occasion-based) on the likelihood of customizing a product in the gift-giving domain

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Keywords	Gift giving, Customized products, Relationship status, Likelihood of customizing a product in the gift-giving domain
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/68808
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Jongh, Simone. (2023, July 11). Showing them your customized love The effect of buying gifts occasion-based (vs. not occasion-based) on the likelihood of customizing a product in the gift-giving domain. Marketing Management. Retrieved from http://hdl.handle.net/2105/68808

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