Unveiling the Power of Customization Interfaces on eWOM: By-attribute or By-alternative?

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Keywords	By-attribute customization by-alternative customization, sense of accomplishment, eWOM, Product involvement
Thesis Advisor	Lopez, Rocio Alarcon, Klesse, Anne
Persistent URL	hdl.handle.net/2105/68810
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kleinsman, Mies. (2023, July 11). Unveiling the Power of Customization Interfaces on eWOM: By-attribute or By-alternative?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68810

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