A Makeover for Brands- Can Less be More? Managerial Implications of Demarketing

Additional Metadata
Keywords	demarketing green marketing, cosmetic, sustainability, CSR, oversonsumption, pollution
Thesis Advisor	Szymanowski, Maciej, Thomassen, Jean-Pierre
Persistent URL	hdl.handle.net/2105/68814
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nguyen, Khang. (2023, July 11). A Makeover for Brands- Can Less be More? Managerial Implications of Demarketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/68814

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