A Makeover for Brands- Can Less be More? Managerial Implications of Demarketing

Additional Metadata
Keywords	demarketing green marketing, cosmetic, sustainability, CSR, oversonsumption, pollution
Thesis Advisor	Szymanowski, Maciej, Thomassen, Jean-Pierre
Persistent URL	hdl.handle.net/2105/68814
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nguyen, Khang. (2023). A Makeover for Brands- Can Less be More? Managerial Implications of Demarketing. In Marketing Management.http://hdl.handle.net/2105/68814

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