The Effectiveness of Emotional versus Rational Appeals on Luxury Brands

Additional Metadata
Keywords	Advertising, Luxury, Emotional Appeals, Rational Appeals, Brand Familiarity
Thesis Advisor	De Raaf, Daan, Paolacci, G.
Persistent URL	hdl.handle.net/2105/68820
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Decker, Sam. (2023, July 11). The Effectiveness of Emotional versus Rational Appeals on Luxury Brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/68820

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