The Effectiveness of Emotional versus Rational Appeals on Luxury Brands

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Keywords	Advertising, Luxury, Emotional Appeals, Rational Appeals, Brand Familiarity
Thesis Advisor	De Raaf, Daan, Paolacci, G.
Persistent URL	hdl.handle.net/2105/68820
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Decker, Sam. (2023). The Effectiveness of Emotional versus Rational Appeals on Luxury Brands. In Marketing Management.http://hdl.handle.net/2105/68820

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