2023-07-04
Use of Fear Appeals in Anti-Vaping Campaigns: The Effect of Fear Appeal Intensity and Smoker Status
Publication
Publication
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De Raaf, Daan, Paolacci, G. | |
hdl.handle.net/2105/68821 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Štrāla, Paula. (2023, July 4). Use of Fear Appeals in Anti-Vaping Campaigns: The Effect of Fear Appeal Intensity and Smoker Status. Marketing Management. Retrieved from http://hdl.handle.net/2105/68821
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