Use of Fear Appeals in Anti-Vaping Campaigns: The Effect of Fear Appeal Intensity and Smoker Status

Additional Metadata
Keywords	Fear Appeals, Anti-Vaping, Social Campaigns, Vapes, E-cigarettes
Thesis Advisor	De Raaf, Daan, Paolacci, G.
Persistent URL	hdl.handle.net/2105/68821
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Štrāla, Paula. (2023). Use of Fear Appeals in Anti-Vaping Campaigns: The Effect of Fear Appeal Intensity and Smoker Status. In Marketing Management.http://hdl.handle.net/2105/68821

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