The role of one’s meat attachment on the effectiveness of different plant-based ad appeals

Additional Metadata
Keywords	theory of planned behavior, sustainable behavior, meat consumption reduction, plant-based advertising, emotional and rational appeals
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/68823
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, Yvonne. (2023, July 20). The role of one’s meat attachment on the effectiveness of different plant-based ad appeals. Marketing Management. Retrieved from http://hdl.handle.net/2105/68823

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