The role of one’s meat attachment on the effectiveness of different plant-based ad appeals

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Keywords	theory of planned behavior, sustainable behavior, meat consumption reduction, plant-based advertising, emotional and rational appeals
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/68823
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, Yvonne. (2023). The role of one’s meat attachment on the effectiveness of different plant-based ad appeals. In Marketing Management.http://hdl.handle.net/2105/68823

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