The effectiveness of rational vs. emotional advertising of sustainable coffee

Additional Metadata
Keywords	Rational, Emotional, Sustainability, Product category, Advertising effectiveness
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/68824
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Harutunian, Melina. (2023, July 20). The effectiveness of rational vs. emotional advertising of sustainable coffee. Marketing Management. Retrieved from http://hdl.handle.net/2105/68824

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