The effectiveness of rational vs. emotional advertising of sustainable coffee

Additional Metadata
Keywords	Rational, Emotional, Sustainability, Product category, Advertising effectiveness
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/68824
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Harutunian, Melina. (2023). The effectiveness of rational vs. emotional advertising of sustainable coffee. In Marketing Management.http://hdl.handle.net/2105/68824

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