Captivating Consumers in 6 Seconds: The Impact of advertising duration with Emotional vs. Rational Appeals in TikTok Advertisements

Additional Metadata
Keywords	Social Media Advertising, Advertising Duration, Advertisement Appeals, TikTok Advertising, Emotional Appeals, Rational Appeals, Video Advertising
Thesis Advisor	De Raaf, Daan, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/68825
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brühöfner, Antonius. (2023, July 20). Captivating Consumers in 6 Seconds: The Impact of advertising duration with Emotional vs. Rational Appeals in TikTok Advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/68825

Publication