2023-07-11
Keep Your Eyes on the Prize, or Away from the Prize? The Influence of Eye Gaze Direction and Level of Animation of Model on Advertising Attitude
Publication
Publication
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Fytraki, Agapi, Galli, Leandro | |
hdl.handle.net/2105/68830 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mikes, Eva. (2023, July 11). Keep Your Eyes on the Prize, or Away from the Prize? The Influence of Eye Gaze Direction and Level of Animation of Model on Advertising Attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/68830
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