Keep Your Eyes on the Prize, or Away from the Prize? The Influence of Eye Gaze Direction and Level of Animation of Model on Advertising Attitude

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Keywords	advertising attitude, processing fluency, gaze direction, advertising medium, advertising characteristics, animation
Thesis Advisor	Fytraki, Agapi, Galli, Leandro
Persistent URL	hdl.handle.net/2105/68830
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mikes, Eva. (2023). Keep Your Eyes on the Prize, or Away from the Prize? The Influence of Eye Gaze Direction and Level of Animation of Model on Advertising Attitude. In Marketing Management.http://hdl.handle.net/2105/68830

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