Beyond Pricing: Uncovering the Link between Package Size and Consumers' Purchase Likelihood across Healthy and Unhealthy Foods

Additional Metadata
Keywords	Package size, Packaging element, Purchasing behavior, Purchase likelihood, Healthy foods, Unhealthy foods, Nudging
Thesis Advisor	Fytraki, Agapi, Galli, Leandro
Persistent URL	hdl.handle.net/2105/68831
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schalk Lommer, Katherine. (2023, July 11). Beyond Pricing: Uncovering the Link between Package Size and Consumers' Purchase Likelihood across Healthy and Unhealthy Foods. Marketing Management. Retrieved from http://hdl.handle.net/2105/68831

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