Does influencer size matter? – The effect of influencer size on advertising effectiveness

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Keywords	Influencer marketing, Persuasion theory, Source credibility, Source attractiveness, Match-up hypothesis
Thesis Advisor	Fytraki, Agapi, Galli, Leandro
Persistent URL	hdl.handle.net/2105/68832
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arnolds Lalanda Proença, Mariana. (2023, July 11). Does influencer size matter? – The effect of influencer size on advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/68832

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