Does influencer size matter? – The effect of influencer size on advertising effectiveness

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Keywords	Influencer marketing, Persuasion theory, Source credibility, Source attractiveness, Match-up hypothesis
Thesis Advisor	Fytraki, Agapi, Galli, Leandro
Persistent URL	hdl.handle.net/2105/68832
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arnolds Lalanda Proença, Mariana. (2023). Does influencer size matter? – The effect of influencer size on advertising effectiveness. In Marketing Management.http://hdl.handle.net/2105/68832

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