2023-07-11
Susceptibility to the Narrow-Taste Effect: Exploring the Roles of Identity Relevance and Perceived Accuracy
Publication
Publication
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Klesse, Anne, Zimmermann, Jenny | |
hdl.handle.net/2105/68837 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Çam, Aleyna. (2023, July 11). Susceptibility to the Narrow-Taste Effect: Exploring the Roles of Identity Relevance and Perceived Accuracy. Marketing Management. Retrieved from http://hdl.handle.net/2105/68837
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