2023-07-11
Susceptibility to the Narrow-Taste Effect: Exploring the Roles of Identity Relevance and Perceived Accuracy
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| Klesse, Anne, Zimmermann, Jenny | |
| hdl.handle.net/2105/68837 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Çam, Aleyna. (2023). Susceptibility to the Narrow-Taste Effect: Exploring the Roles of Identity Relevance and Perceived Accuracy. In Marketing Management.http://hdl.handle.net/2105/68837 |
|