How to Exploit Creativity in Marketing: Assessment of the Relevance of Creative Advertising in the Era of eWOM

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Keywords	Creativity, Advertising, Electronic Word-of-Mouth, Brand attitude
Thesis Advisor	Pauwels, Pamela, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/68838
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kamphuis, Britt. (2023, July 11). How to Exploit Creativity in Marketing: Assessment of the Relevance of Creative Advertising in the Era of eWOM. Marketing Management. Retrieved from http://hdl.handle.net/2105/68838

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