How to Exploit Creativity in Marketing: Assessment of the Relevance of Creative Advertising in the Era of eWOM

Additional Metadata
Keywords	Creativity, Advertising, Electronic Word-of-Mouth, Brand attitude
Thesis Advisor	Pauwels, Pamela, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/68838
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kamphuis, Britt. (2023). How to Exploit Creativity in Marketing: Assessment of the Relevance of Creative Advertising in the Era of eWOM. In Marketing Management.http://hdl.handle.net/2105/68838

Publication