Improving Messages to Encourage Young Adults to Reduce Meat Consumption

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Keywords	message framing, emphasis framing, pro-environmental behavior, personal relevance, reducing meat consumption
Thesis Advisor	Krefeld-Schwalb, Antonia, Zimmermann, Jenny
Persistent URL	hdl.handle.net/2105/68842
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hu, Yiwei. (2023, July 4). Improving Messages to Encourage Young Adults to Reduce Meat Consumption. Marketing Management. Retrieved from http://hdl.handle.net/2105/68842

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