Improving Messages to Encourage Young Adults to Reduce Meat Consumption

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Keywords	message framing, emphasis framing, pro-environmental behavior, personal relevance, reducing meat consumption
Thesis Advisor	Krefeld-Schwalb, Antonia, Zimmermann, Jenny
Persistent URL	hdl.handle.net/2105/68842
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hu, Yiwei. (2023). Improving Messages to Encourage Young Adults to Reduce Meat Consumption. In Marketing Management.http://hdl.handle.net/2105/68842

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