The impact of pre- and post-advertisement on online review ratings

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Keywords	pre-advertising, post-advertising, eWOM, review ratings, target advertisement, online review ratings
Thesis Advisor	Tuk, M.A., fritze, martin
Persistent URL	hdl.handle.net/2105/68846
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hagendijk, Stefan. (2023). The impact of pre- and post-advertisement on online review ratings. In Marketing Management.http://hdl.handle.net/2105/68846

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