The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image

Additional Metadata
Keywords	eWOM, Online product reviews, Perceived review quality, Brand image, Purchase intention
Thesis Advisor	Tuk, M.A., fritze, martin
Persistent URL	hdl.handle.net/2105/68848
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rungta, Vidhi. (2023, July 11). The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image. Marketing Management. Retrieved from http://hdl.handle.net/2105/68848

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