The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image

Additional Metadata
Keywords	eWOM, Online product reviews, Perceived review quality, Brand image, Purchase intention
Thesis Advisor	Tuk, M.A., fritze, martin
Persistent URL	hdl.handle.net/2105/68848
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rungta, Vidhi. (2023). The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image. In Marketing Management.http://hdl.handle.net/2105/68848

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