Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review

Additional Metadata
Keywords	word-cloud visualization, online word-of-mouth, first-&third-party review platform, long text reviews, perceived persuasiveness, willingness to purchase, hotel industry
Thesis Advisor	Tuk, M.A., fritze, martin
Persistent URL	hdl.handle.net/2105/68849
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	He, Qiyue. (2023, July 20). Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review. Marketing Management. Retrieved from http://hdl.handle.net/2105/68849

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