Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review

Additional Metadata
Keywords	word-cloud visualization, online word-of-mouth, first-&third-party review platform, long text reviews, perceived persuasiveness, willingness to purchase, hotel industry
Thesis Advisor	Tuk, M.A., fritze, martin
Persistent URL	hdl.handle.net/2105/68849
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	He, Qiyue. (2023). Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review. In Marketing Management.http://hdl.handle.net/2105/68849

Publication