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Amaro Jure, Luis

2023-07-04

Word of Mouth in a digital age

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Keywords emotional appeals, digital word of mouth
Thesis Advisor Tuk, M.A., fritze, martin
Persistent URL hdl.handle.net/2105/68852
Series Marketing Management
Organisation Rotterdam School of Management
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Amaro Jure, Luis. (2023). Word of Mouth in a digital age. In Marketing Management.http://hdl.handle.net/2105/68852

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