Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM?

Additional Metadata
Keywords	eWOM, incentivization, message framing, guidance, review request, beauty e-commerce, product reviews
Thesis Advisor	Tuk, M.A., fritze, martin
Persistent URL	hdl.handle.net/2105/68853
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smokova, Desislava. (2023, July 11). Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68853

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