Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM?

Additional Metadata
Keywords	eWOM, incentivization, message framing, guidance, review request, beauty e-commerce, product reviews
Thesis Advisor	Tuk, M.A., fritze, martin
Persistent URL	hdl.handle.net/2105/68853
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smokova, Desislava. (2023). Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM?. In Marketing Management.http://hdl.handle.net/2105/68853

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