knock, knock! who is there?: The effect of Humor on Purchase Intention in Risk Communication

Additional Metadata
Keywords	Risk Communication, Humor
Thesis Advisor	Liberali, Jordana, Paolacci, G.
Persistent URL	hdl.handle.net/2105/68898
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dasara, Flavia. (2023, July 20). knock, knock! who is there?: The effect of Humor on Purchase Intention in Risk Communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/68898

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