knock, knock! who is there?: The effect of Humor on Purchase Intention in Risk Communication

Additional Metadata
Keywords	Risk Communication, Humor
Thesis Advisor	Liberali, Jordana, Paolacci, G.
Persistent URL	hdl.handle.net/2105/68898
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dasara, Flavia. (2023). knock, knock! who is there?: The effect of Humor on Purchase Intention in Risk Communication. In Marketing Management.http://hdl.handle.net/2105/68898

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